Novus - Revived Design Overhaul for Product Discovery

During the migration from SFCC to Shopify Plus, Avex fully redesigned novushoes.com, lafavorita.com, and bksshoes.com to bolster the fresh, revived and unique identities of the brands through their digital experiences. The goal was to give all 3 brands a similar look and feel to accentuate the Novus umbrella they belong under while distinguishing each of them with its own UX/UI design elements and visual identity.

Read Full Case Study: https://www.avexdesigns.com/work/novus-shoes/