CAFU Website Rebrand

I got the chance to work with CAFU an amazing company based out in Dubai, they had grown as a brand over their first year and where looking to mature their online positioning.

While working with CAFU we explored how they could move from their original brand direction into a more mature tone and visual direction. I worked with the founder and marketing team to create this new approach.

One of the main things we worked on was how to reposition the vision, mission and value that CAFU brings to their customers. Saving you time so you can focus on the things that matter.

I worked on this project while at Monstarlab in my role as their Executive Experience Director for MENA