Boosting Market
Project Overview
Client: Boosting Market
Project: Redesign of Boosting Service Platform
Objective: To enhance user experience and increase conversion rates.
Problem Identification
Navigation Complexity: Users found it difficult to navigate the existing platform.
Trust and Security Concerns: Users were apprehensive about sharing account details.
Lack of Transparency: Users wanted more clarity on pricing and booster qualifications...
Design Process
User Personas: Developed to represent the primary user types.
Wireframing: Sketching the basic layout and features.
Prototyping: Creating an interactive prototype to test the design.
Solutions Implemented
Simplified Navigation: Introduced a streamlined, intuitive UI.
Enhanced Security Features: Implemented two-factor authentication and secure payment gateways.
Transparent Information Display: Clearly displayed pricing, booster profiles, and real-time progress tracking.
Improving the Returns Experience: Introducing a membership subscription with additional benefits for customers.
Final Design
Key Features:
Easy-to-use dashboard.
Secure login and payment system.
Real-time progress tracking of the boosting process.
Outcomes and Impact
Increased User Engagement: 30% increase in daily active users.
Higher Conversion Rates: 25% increase in service purchases.
Positive User Feedback: Improved ratings and user satisfaction scores.