Project Overview

Client: Boosting Market

Project: Redesign of Boosting Service Platform

Objective: To enhance user experience and increase conversion rates.

Problem Identification

Navigation Complexity: Users found it difficult to navigate the existing platform.

Trust and Security Concerns: Users were apprehensive about sharing account details.

Lack of Transparency: Users wanted more clarity on pricing and booster qualifications...

Design Process

User Personas: Developed to represent the primary user types.

Wireframing: Sketching the basic layout and features.

Prototyping: Creating an interactive prototype to test the design.

Solutions Implemented

Simplified Navigation: Introduced a streamlined, intuitive UI.

Enhanced Security Features: Implemented two-factor authentication and secure payment gateways.

Transparent Information Display: Clearly displayed pricing, booster profiles, and real-time progress tracking.

Improving the Returns Experience: Introducing a membership subscription with additional benefits for customers.

Final Design

Key Features:

• Easy-to-use dashboard.

• Secure login and payment system.

• Real-time progress tracking of the boosting process.

Outcomes and Impact

• Increased User Engagement: 30% increase in daily active users.

• Higher Conversion Rates: 25% increase in service purchases.

• Positive User Feedback: Improved ratings and user satisfaction scores.