Sketches & Exploration

A roofing company was starting from the ground up and reached out for a logo design. We started exploring style direction with the client through rough sketches and landed on a geometric, minimal logo that steered away from any roofing imagery. A leaping ram was chosen as the main logo and a front facing ram was chosen as the secondary mark.

Next, the logos went through digital refinement and additional text and exploration.

The final version was sent to the vinyl wrapping shop to be applied to the client's work truck which coincidentally is a Ram truck. I love it when a plan comes together!