Digital Marketing

Digital marketing means using digital channels, like search engines, social media, email, mobile apps, and websites, to promote a product or service. This umbrella term also includes marketing using digital devices such as TV or radio.

Examples of online digital marketing include:

• Search engine optimization (SEO): optimizing a website to improve its visibility and ranking on search engines like Google.

• Pay-per-click advertising (PPC): paying for advertisements to appear on search engine results pages or social media platforms.

• Social media marketing: creating and sharing content on social media platforms like Facebook, Twitter, and Instagram to increase brand awareness and engagement.

• Content marketing: creating and sharing valuable content, such as blog posts, e-books, or videos, thus attracting and retaining a specific audience.

• Leveraging traditional offline media for advertising: using radio and TV marketing, billboard advertising, print, and in-person events.