Cycle For The Cause Mock Rebrand

I challenged myself to re-design one of my favorite client events at DonorDrive, The Center's Cycle for the Cause event! A beautiful celebration of the LGBTQ+ community & a fundraiser for the fight to end HIV/AIDS. I wanted to incorporate a subtle rainbow into the logo & use that color palette to incorporate more color throughout their brand. They have great event photography that reflects the vibrancy of the event & its participants so I want to feature that as much as possible.