Social Media Management

The benefits of social media management go far beyond raising brand awareness and staying current on the latest internet trends. The channel is key to building more personal connections with target audiences at scale. The rapport developed on social can build brand trust, affinity and best of all, loyalty.

The role of a social media manager

Social media managers are responsible for developing the strategies that maintain and grow a social presence, on top of administrative and team development tasks. Any given day might involve content creation, campaign strategies, career planning, analytics reporting—the list goes on.

Being successful in such a fluid role requires a unique set of skills, including but not limited to:

• Adaptability

• Organization

• Creativity

• Curiosity

• Critical thinking

Combined, these talents help social media professionals manage the evolving needs of this business-critical channel.