Project Huxley

Project codename 'Huxley' - the replatform of tedbaker.com, marking a paradigm shift towards a digitally-enabled agile future through responsive technology, using a mobile-first methodology.

Utilising headless & SPA architecture, the project ensured improved performance, increased scalability and enabled front-end enhancements to be delivered at speed, using a data-driven approach to test, learn, optimise and iterate.