Supremo Infinity TVC

Championing every breeder’s potential

Challenge

How do we effectively communicate Supremo Infinity’s brand promise to a wider audience of gamefowl breeders and enthusiasts?

Client

Universal Robina Corporation Agri-Industrial Group

Scope

TV Commercial

About the Brand

Supremo Infinity produces gamefowl feeds and veterinary products that are technologically proven to facilitate the health and well-being of broodcocks and broodhens. Through their ideal formula for boosting gamefowls’ muscle development, feather quality, and egg production, the brand delivers on its tagline Infinite sa Lakas (Infinite Power) to benefit breeders nationwide.

Challenging the potential reach of the brand

Bannered by its trusted and proven lineup of gamefowl feeds and veterinary products, Supremo Infinity aims to reach and uplift more gamefowl breeders in the country by bringing its ultimate promise of Ilabas ang Buong Potensyal (Unleash Your Full Potential) to a larger audience base.

Seeing this opportunity through a television commercial, we worked together with their marketing team and technical veterinarians to develop a concept, script, and storyline that would highlight Supremo Infinity’s elite capability to boost the productivity, performance, and potential of gamefowls.

Bringing out the full potential of their gamefowls

From egg production and growth to vet support and expertise, we briefly showcased Supremo Infinity’s brand promise with a TV ad that makes use of intense visuals and impactful motion graphics to hype up gamefowl breeders on the advantages of having Supremo products in every step of their journey.

In this commercial, we also featured their Kabalikat gamefarms, led by renowned industry legend and two-time world champion Biboy Enriquez, to share our message and promote Supremo Infinity as a brand that can bring out their gamefowls’ championship pedigree and maximum potential.

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