OneSignal Website Navigation

Website navigation improvements recently shipped 🚢

Project Goals

• Improve Get a Demo (Contact Us Page) conversions

  • Drive more traffic to the page + get more form submissions from qualified users

• Nudge users to high value pages (e.g. Journeys) by making them more prominent

• Improve content hierarchy and scannability to make it easier and faster for users to get to where they want to go

What's New

• Capabilities renamed to Products , which was the standard label used across most other sites we looked at

• Company nav item (incl. dropdown) removed since it's not directly related to project goals. Nav dropdown items will still be accessible through the footer.

• Prominent action button for Get a Demo at the top right, which led to 238% more Get a Demo page views + 20% more form submissions than our previous design without the button during a recent A/B test.

• Get a Demo also called out within nav dropdowns

• Popular badge added to nav items we want to drive more traffic to (e.g. Journeys)