The virtue of abundance, 

defines the personality of our Central American gastronomic culture as well as our brand. DON YAB is the brand of ingredients, spices, sauces, and food products recognized in Central America for its excellent quality and authentic flavor that fills our extraordinary Latin American cuisine with the gift of abundant Creole flavor.

Our name embodies our Mayan heritage and cultural heritage. The word “YAB” means “ABUNDANCE” in the Mayan language, making the expert chef DON YAB the emissary of the flavor virtues of all DON YAB products.

The concept is the "Gift of flavor" (material or immaterial), especially the one that a superior being makes to someone.