Puma Social Microsite Campaign

Recently got chance to work with puma on a campaign. A small glimpse of that.

There is a fashion that has emerged among sports apparel brands around the nature of competitiveness. Puma recognised that this approach was perfect for sporting and fitness enthusiasts, so Puma decided to help its focus its activity towards the more social sporting moments of life for a different kind of athlete, otherwise known as the 'after hours athlete. The strategy focused on sports that get played on a night out such as ping pong, foosball , bowling, darts and karaoke . These activities would become known as the Puma social sports. The idea was brought to life with the launch of the Puma Social Clubs.

Check full case study at behance - https://goo.gl/PGbsde