Brrrand

A digital strategic workshop platform: transforms impressive design into smart, and smart design into trustworthy

Brrrand is a platform for digital strategic workshops that helps shape unique personal and business brand identities. It's built on Brand5, a framework that blends five archetypes to create full-fledged brand personalities. This method aligns with various stakeholders like business leaders and products, focusing on customer service, corporate culture, and key customers. Influenced by the Hero's Journey and Transactional Analysis, it deeply understands brand archetypes, mirroring human complexity. Brrrand shapes brands with diverse traits, avoiding oversimplification and fostering stronger brand-consumer relationships.

Follow the blog of Anastasia Butrym, the brand psychologist, if you're interested in learning more about the theories behind Brand5 and why it's essential in creating distinctive brand identities.

Subscribe to Brrrandgram for visual examples of how and where archetypes appear in our daily lives, the media, and popular culture.