An unused logo concept for OLIO, an AI assistant and brand with infinite knowledge, having a minimalist and simple approach to its brand, with an aim for tech enthusiasts and families in USA and EU.

The approach to this logo was combining an owl-like shape with the letter "O", harmonizing both of these aspects to a simple, concise, modern, and minimalist look, While still maintaining a friendly shape to an AI-based logo.

Although the design did not make the cut, I thought its a pretty solid take. Thoughts are welcome!

An early-stage branding method i used to basically showcase how the brand should look and feel through its type choice and vibe. Showcasing a repetition of the word "OLIO" to a column and row design. Representing integrity, tangibility, and structure.

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Email = felixchristopherafrian@gmail.com

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