Routinero (Project done at late 2020, early 2021) is a recurring to-do list app. An user can create a list of tasks they would like to complete on a (daily, weekly, monthly, custom) basis, and the app would send relevant notifications.

My goal here was to redesign the overall app, and improve it's branding.

Logo

The existing logo of Routinero was very simple, and seemed like not much thought was put into it. So the redesign had to be thoughtful, and something people would understand.

Below is the before and after of the logo.

Mobile App Redesign

The existing mobile design was simple and made quickly to get to the market. The founder was a developer who did not have product/graphic design skills.

The redesign started with discovering of the user problems and brainstorming potential solutions. After a bit of design, back and forth, following were the results.

Our key addition

As you can see in the before design, there were different folders or categories of tasks that appeared in the dashboard. When user clicked the dashboard, the user was redirected to a new page of task lists.

My study and analysis proved this slightly ineffective. What if we could make it faster?

After several sessions of brainstorming, we decided we would instead have a dropdown on the home page. This would have several cards on the home page, each with its dropdown list of tasks, and users would not have to go two steps extra to check their next item.

This was very effective and instantly loved by the founder.

Several other screens consistent with the design system were made, and the founder had great interest in it.

Appstore, and other promotional materials

The founder of the app had now begun working on the redesign. He quickly developed the product that I delivered to him. It was now time for me to be involved in the product's app store, website, and social media designs.

The above text is of idea brainstorm for the product's marketing copy in the app store design.

The text below is the app store image.

Overall experience

The overall design experience was rewarding, and the founder was satisfied with the design that was provided. I worked additionally on their social media, made a website, and helped them with some marketing and copywriting.