Bare Dermatology — unused concept

unused identity mark concept created for Bare Dermatology

Conceptually, the mark (an asterisk) was designed to be both a play on meaning and a promise of excellence — no fine print, total transparency — that's the "Bare Experience"

See the full case study for this concept direction here and the selected/final brand assets here

Amy Nortman Holcomb
Houston-based brand identity + graphic designer
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