Promotions
Audience:
Users of the service participating in promotional campaigns and earning lottery tickets for prize drawings.
Company objectives:
Motivate users to trade larger volumes by incentivizing the accumulation of more tickets, thereby increasing their chances of winning prizes.
Task:
Develop a mobile solution where users can participate in promotions and earn tickets for a prize draw.
Requirements:
Usage scenarios:
See the terms of the draw (date, description, rules in both abbreviated and extended versions)
View the type and quantity of prizes participating in the draw
See the promo status (pre-start, start, prize draw, archive)
Track progress in obtaining tickets
Track the number of tickets
View the draw video and winners
Fill out a form with the prize delivery address
Verify the delivery address
Adapt the solution for content management through the admin panel without involving development.
Charity case:
See the description of the charitable event and its conditions
View the amount raised for charity thanks to promo participants
Explore other charitable actions by the company
Promo List
In cases where promotions are not available for the user, a placeholder is displayed. Once promotions become available, they are categorized into two groups: active and past. From the promo list screen, the user can view the status and dates of each promotion.
Promo Progress
After a user starts participating in a promotion, the active block becomes the accumulation of lots for the first ticket, followed by the accumulation of the tickets themselves. Additionally, some promotions may have a counter for the amount donated to charity.
Draw Stage
After the active stage of the promotion is over, users can no longer accumulate prizes and await the draw. After the results are announced, a draw video and a list of winners appear. If a user wins, they have the opportunity to claim the prize by providing a delivery address.
User Progress
The progress in trading lots, as well as the number of tickets, is always available to the user at the top of the screen. Additionally, the user can see a counter for the amount donated to charity and assess the contributions of the community and their own contribution to the charitable cause.
Prize Claim
After announcing the winners, if the user has won a prize, they have the opportunity to claim the prize and provide an address for its delivery.
Archived Promo
After a promo is archived, users have access to the draw video, a list of winners for a specific prize, and, if the user has won and provided an address, details about the prize delivery.
Promo view analytics
Conversion analytics
