👀 who

Under the Helmet

A personal cycling blog, Under the Helmet (UTH).

✍️ what

Branding, visual identity

This personal cycling blog has been in existence for neatly 10 years and they needed a refresh to their brand identity. The UTH brand was made dynamic, modern and applicable to modern day outlets, using the topographic map pattern to set the brand out. The earthy green tones are a testimonial to outdoor, adventurous nature of cycling.