Drive X - Bike buy & sell product design
TEAM & ROLE
Regunathan, Sr. Product Design
Durai Prakash, Lead Product Manager
Shivam Kumar, Researcher & Product Manager
Persona
Persona Name: Rohit Sharma Age: 32 Occupation: Software Engineer Location: Bangalore, India Income Level: ₹10-12 lakhs per annum Marital Status: Married, no kid
Interview Report:
Rohit works at a mid-sized tech firm in Bangalore. He often needs a car for weekend getaways and road trips with his wife and friends, as well as occasional business trips outside the city.
Lives in a rented apartment in the city center and doesn’t own a car due to traffic congestion and lack of parking space. Is tech-savvy, prefers using apps for everything from food delivery to travel bookings.
Goals
Wants a reliable and convenient way to rent a car for outstation trips without the hassle of owning and maintaining one. Seeks flexibility in rental durations, ranging from a few hours to a couple of days.
Values cleanliness and well-maintained vehicles
Pain Points
He is frustrated with inconsistent service quality across different car rental platforms.
Has experienced issues with hidden charges in the past.
Prefers contactless and smooth booking processes but sometimes faces slow customer service responses.
Quote
"I want to focus on the fun of the trip, not worry about the car or hidden fees."
Onboarding Experience!
Clearly communicate the user needs to select a city.
Ensure the city selection interface is easy to understand and navigate.
Contact us
Contact Us form with feedback driven page makes it more engaging to the users and creates urge as well as increases credibility
Fair Market Value Assessment & Procurement
Bringing transparency starts with honesty with good information architecture.
In my listing, I made it a point to provide a clear and accurate description of my bike's condition. Any wear and tear, modifications, or improvements were laid out for potential buyers to see. This not only built trust but also justified the selling price.
Engaging Button design
Immerse users in a familiar visual buttons by incorporating elements that reflect your brand identity. From the logo to color schemes, maintain a consistent design to reinforce brand recognition.
Product Listing Page
Eliminate uncertainty by providing users with clear guidance on what to expect next. Whether it's information about response times or additional resources, transparency is key.
Crafting Memorable Thank-You Experiences: A Design Journey
In the world of online interactions, the power of a thoughtful thank-you cannot be overstated. Whether it's expressing gratitude for a purchase, inquiry, or form submission, the design of a thank-you pop-up or page plays a crucial role in leaving a lasting impression. Let's delve into the key elements that make a thank-you experience not just appreciative but engaging.
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