Flock

Simple bird logo made with one continuous line in the shape of a capital F.

The Craft team built an internal Figma plugin, "Flock" that helps organize and paginate frames into presentations. It's pretty sick, and to go along with it we created a branded icon that lives in the dropdown menu.

The OG concept sketch is in the bottom right.

Honorary mention of the "Cotton Ball" concept. I loved this little sheep, it played with the same core concept of a continuous line but didn't scale or connect as well as the "F" does.

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