Biscuit's Backyard Logo Design

New project! Say hello to my answer to the online brief for 'Biscuit's Backyard'. The brief asked for a logo design for a doggy daycare company.

My take on the brief was a little different than others in that I used my cat Biscuit as the main mascot. I had recently drawn an illustration of her so thought it would be great to use. I also love creating badge designs for projects and this one lent a hand to that.

Brand Package:

+ Badge Design: This brief really called for a nice badge design. Lately, I've been really enjoying designing badges for brands. This can be in addition to the brand logo and can be used in more locations, expanding the brand experience. Badges also lend themselves to being great stickers.

+ Brand Pattern: I combined a bone and fish for the brand pattern for this project. Combining two things that represent both cats and dogs. Brand patterns are a great way to expand a brand and its offerings.

+ Flyer: The brief asked for a flyer design to accompany the logo design and brand assets. I came up with the tagline "Play, obey and wag your day away". My thinking behind this was that Biscuit would allow dogs in her garden as long as they behaved themselves.