Event Digital Campaign - Dreamforce
Traction on Demand was veterans at the massive annual Salesforce event in San Francisco, Dreamforce. For their presence and digital campaign in 2021, they decided to focus it around being their guide inside the conference, navigating the must-dos for talks, parties, workshops, etc.
I took the concept and designed the campaign, centered on a maze and us leading the trail inside it. We took the base visual identity for Traction and narrowed it down into something specifically event-based, but still undeniably recognizable as Traction.
Motion design, web design, socials, ads, email comms, and physical print marketing material.
