✏️ Contextual Illustration
During my time as Digital Director at Design Ranch, I had the opportunity to help rethink the website + brand illustration system for IRIS Strategic Marketing Support.
The visual language identified early-on in the process became the foundation for all of the assets that took shape across the website. Being that IRIS’ illustrated brand mascot (‘Sprocket’ 💜) was such an integral part of the brand, he made appearances at a variety of places, from the homepage all the way to the contact page.
We created a core set of illustrations, many of them set in motion, that became the foundation for the rest of the system. This “kits of parts” was eventually built into a guide that shaped the direction for an animated product video.
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✏ See more work at josiahz.com