Postpartum App
Momentus, a unique mobile app developed by women's health experts, focuses exclusively on supporting mothers during their fourth trimester.
Momentus offers unparalleled guidance and information, facilitating a seamless post-pregnancy recovery journey for new mothers.
Key Project Tasks
Create seamless onboarding and registration processes.
Recreate the timeline feature to enhance user experience and engagement.
Redesign the Knowledge and Search features for intuitive navigation and accessibility.
Develop a user-friendly personal profile feature, ensuring a personalized experience.
Implement a notifications system for timely and relevant app updates.
Research
The project started with an in-depth exploration of the market, with a specific emphasis on identifying competitors offering similar services or sharing thematic elements with Momentus.
The research focused on key areas:
Onboarding and Registration Process
Different Features
Tone
Design as a Whole
Target Group Segments and Needs
Identifying Service Gaps
Strategic Direction
Notification system
In collaboration with Momentus, I focused on developing a dynamic app notification system. This initiative aimed to foster user engagement, re-engage dormant users, and promptly communicate any updates or new features. The system was tailored to address three distinct scenarios.
Key learning points
User center approach: Prioritizing user needs and preferences, especially in the sensitive context of women in their fourth trimester, is paramount for creating a meaningful and supportive mobile app.
Empathy and accessibility: Recognizing the emotional and physical state of the target audience and infusing empathy into the design process leads to a more compassionate and effective app.
Teamwork and feedback value: Embracing iterative prototyping allowed for continuous refinement, ensuring that the final design met both aesthetic and functional requirements.
Notification system strategy: Developing a thoughtful notification system is pivotal for maintaining user engagement, reactivating dormant users, and keeping them informed about relevant updates and features.
