Fortune Hill - Brand Identity
Fortune Hill
Come home to the address of fortune
Challenge
How can we build an identity embodying a timeless property of sophistication and prosperity that aligns residents to a life of fortune at the heart of the city?
Client
Fortune Hill
Scope
Branding
About the Brand
Fortune Hill is an upscale residential condominium inspired by Asian heritage, offering an elegant lifestyle in grand living spaces that invite harmony and flowing prosperity to every resident’s city living experience.
Positioning homeowners at the center of prosperity
For affluent professionals searching for a harmonious and prosperous life, Fortune Hill wanted to open its doors as a sanctuary of flourishing life in an auspicious address where they can enjoy the luxury of space, comfort, privacy, and elegance in the city.
Drawing inspiration from the lucky Chinese knot symbolizing good luck and endless fortune, we framed Fortune Hill’s location as the center of fortune — where all roads are unblocked. Residents can find prosperity flowing in smooth harmony inside and outside this sanctuary.
Echoing the elegance and prosperity of impeccable city living
Strategically surrounded by wealth, wellness, and wisdom, Fortune Hill channels
a balanced life of luxury and comfort for its residents. From the location to its
promised lifestyle, we crafted an identity that paints a clear picture where life
is destined to prosper — elegant living spaces in perfect harmony, home to life’s luxuries.
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