SonX App - Video

SonX has developed a new financial model to help artists achieve financial stability by monetising their superfans. Musicians face various revenue problems, with a particular emphasis on engaging with their most dedicated fans. Some potential ideas to address these revenue problems include superfan-focused data analytics, direct-to-consumer merchandise, live voice rooms, and fan engagement and community area. With this areas of focus, artists can increase engagement, loyalty, and revenue by identifying and targeting the most dedicated fans, selling merchandise directly to fans, hosting direct voice rooms, and creating a sense of community around the artist.