Recruitment website

UI designs for the IPA website. IPA is a recruitment agency based in Melbourne. 

The UX concept was to take the brand ‘journey mark’ from the logo and use it as a functional feature to guide the user throughout the home page.

This did provide a few challenges, in terms of how the line will flow and interact with the surrounding content without distracting the user.

The solution was to:

1. Create a lot of space between each element, so the line has the ability to flow in and around each element. 

2. Treating the webpage as a canvas across which the line can animate on and off, providing the opportunity to bring it in and out to help highlight areas of content as te user scrolls through.

It was a fun project to do the UI and frontend development on.

Example of mark-up I did to test how the line will animate, using JS and SVG.