Jasper Homepage that I worked on as Lead Designer and Associate Creative Director with Thinkingbox. This design is no longer live but some pieces like the navigation and visual design language are still intact.

The Ask

Jasper AI asked us to design a homepage to reflect their new positioning and capabilities. The homepage would be a key touchpoint to introduce marketers and creators at enterprise companies to Jasper’s new messaging—so it needed a new look and feel to stand out from the sea of same in the crowded AI category. This

Outcome

After identifying and analyzing key barriers, drivers, and needs for Jasper’s target audience, we created a unique digital experience to visually set them apart from the competition. The new homepage is bold and dynamic, optimized for both mobile and desktop. By showcasing Jasper Brand Voice in action, visitors can see how Jasper creates scalable content in their brand voice—whether they speak boldly, cheekily, formally, or only in internet speak (👋 u do u).

Since then the website has been replaced but the visual language and navigation pieces are still intact.