Labyrinth / Integrated brand development

Task. Labyrinth is a smart security technology. It all started from an anti-theft system which made car theft meaningless as thanks to unique search technologies the car was immediately found and returned to the owner. Now besides the anti-theft system, the company deals with technologies that generally make life comfortable and protected. The goal remains unchanged, that is to maximally complicate the intruder's work and to make encroachment on someone else's property meaningless.

Solution. Brand strategy, verbal and visual identity were developed. The concept of the brand has become a labyrinth. Figuratively speaking, technology is like a maze for a burglar, so complex and confusing that it is not real to go through the maze without getting lost. This metaphor emphasizes an important point - the company does not provide security with the help of brute force, but with the help of intelligence. This metaphor formed the basis for both the name and the entire system of visual identity.

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