中国喜鹊 | ANPs, Creating Chengde’s No.1 Medicine
▼An Aesthetic System of TCM Created by Shuwei, Qi
In the Same Legend
Creating An Imprint that Belongs on the Mountain Resort
Chengde, named for the “benevolence of heaven and earth in nurturing all things”, where the Kangxi Emperor of the Qing Dynasty established his summer residence, has been a place where natural creation and royal aesthetics are intertwined. It has become a unique presence in all cities for the past three hundred years, attracting the attention all over the world.
The famous Chengde TCM Factory was established 70 years ago, and decided to re-produce and re-sell ANPs. On the one hand, to promote the TCM culture; On the other hand, to open the new era of TCM, which sticks to the new vision of upholding fundamental principles and innovation, inheritance and development.
It alleviates the emergent symptoms immediately, and saves the patient from dying in an instant. ANPs once spread the influence of TCM to the highest level, and to this day it is internationally recognized as a valuable gift.
Launch of Ace “the mountain Resort”
The launch of “Mountain Resort Brand” is a long-hidden trump card in the hands of the old pharmaceutical company. Located in Hebei, a large province of TCM, the factory is backed by the Summer Resort. Since ancient times it has communicated with the imperial doctors, which promotes the exchange and inheritance of TCM. The mix of God’s blessing, mysterious power, and the inheritance, converging the natural spirit and the deep-rooted foundation, makes the incredible competitiveness that is difficult to be surpassed.
Adding the Palace Aesthetics Deleting the Heavy Materials
Even if you don’t know the culture of TCM, you will always be in awe of ANPs. Interpreting the medicine is like falling into a situation of unprecedented complexity, pandemonium, depth and mystery, and even if you have a deep sense of knowledge, the answer is always imperfect and overthrowing into a new round.
After all, ANP represents the highest interpretation of the aesthetics of TCM in an era.
A New Artistic Frontier for TCM
Medicinal Fragrance, Therapeutic Effect, Ingredients ... The team has inherited the superior calligraphy skills and interpreted the beauty of the splendid TCM culture. We believe that even grass and trees have the power to change the world. Looking up again at the civilized temple of TCM, we see the long-lasting faith and warmth of the Chinese people.
In the box, the designer has rewritten the main medical condition, and transformed the concept of the curative effect of ANPs into meaningful and elegant text graphics, with the special penmanship. Tsian Jiong, an experimental artist in calligraphy, has condensed the decorative arts, which takes the spirit of the Song Dynasty, into the exquisite design of each stroke, which seems particularly precious.
/Using all my power to obtain a few seemingly simple strokes
/All Ideas
Concentrated in this 5cm box
The Hand Gesture - Implying Vitality
A full and deep body language, containing a wealth of wisdom and power, is the epitome of the Oriental art of soothing the soul. Through the artist’s fine restoration, the six sides of the box are covered with a metallic texture, rounded and healthy modeling, releasing infinite vitality.
A 320-year Summer Resort’s Picture - Epitomized Here
The most difficult part of the image of TCM lies in the fact that the well-known drug image of each brand has been completed long ago, and it is difficult for designers to utilize their own personality no matter how they recreate it.
Designers have to take matters into their own hands and infuse their own understanding of the brand into a long-finished pillbox impression to adapt to the ever-changing aesthetic needs of the times.
The first batch will certainly contain the highest tribute to Chengde’s palace heritage.
The Summer Resort is a classic and everlasting theme. This clean, detailed picture of the Resort in full bloom encapsulates our team’s intuitive, memory-based impression of Chengde, a land of splendor and decay, where history flows on and on, but where TCM has taken root and stretches on.
The Master Stroke Activating the Box Structure
The classic hexagonal box is indeed rhythmic, just enough for one palm to hold and feel weighty. The hexagonal box is a very important part of the overall experience of ANPs. When you look at it, you can directly read the precious intentions of the gift-giver, a powerful symbolic wealth that has been inherited by the designers.
The beautiful hexagonal structure has also resulted in the “Master Stroke” in this creation.
The internal structure that has long been rigid is reactivated in the hands of the designer. The simple graphics are light and modern, but stacked with shocking Chinese classical beauty. Layer after layer, the inner strength of TCM bursts forth and lives on.
The Mountain Resort Series ANPs
a Close-up Look at the Magnificent Offering
Stored for Life Treasure It for Life
ANPs is a limited edition product created by Mr. Shuwei, a designer specially invited by Jugular Pharmaceuticals(JFKPG), to turn the invisible and wordless medical legend into an art to be appreciated, witnessing the continuity of the beauty and herbal techniques.
