Redefining relationship guidance approachability

Ritual, a relationship guidance app, is dedicated to the mission of making relationship therapy accessible, convenient, and cost-effective. Our collaboration with Ritual at Verticalloop focused on crafting a brand capable of addressing the complexities of dating and marriage, presenting them in an inclusive, easily understandable, and relatable manner.

To embark on this creative journey, we began by exploring various options through mood boards and then developed charming illustrations that effectively translated science-backed concepts into an engaging and enjoyable experience. We used approachable typography with a human touch to infuse the app with a personable feel. The selected color palette, reminiscent of a serene summer Sunday picnic, was designed to resonate with a diverse audience, appealing to individuals of different genders and relationship statuses, allowing the team to engage a broad spectrum of users.

BRAND: Miri Rusakov

DESIGN: Sharon Velkin

CREATIVE DIRECTION: Karina Chocron

CLIENT: Ritual

AGENCY: Verticalloop