MagsPeak - Visual & Verbal Identity
MagsPeak
Finding magnificence in nature’s sanctuary
Challenge
Highlighting the place’s outdoor recreation and stunning sceneries, we were tasked to design an identity that also embodies the importance of connecting with nature and the inner self towards the fulfillment of one’s spiritual journey.
Client
Cebu Landmaster's, Inc.
Scope
Brand Strategy, Naming, Visual Identity, Verbal Identity, Collaterals
About the Brand
MagsPeak Mountain Resort is your newest gateway to nature’s wonders. Located in Balamban, Cebu, this place provides a perfect sanctuary for anyone who finds thrill in connecting with nature’s tranquility, as they bask in exclusive comforts and views.
Find magnificence
This tagline echoes our sentiment of an ideal escape and spiritual undertaking. For us, to find magnificence in MagsPeak is to embark on a journey of discovering your purpose and nurturing your spirit as you find thrill in the magnificent splendor of nature.
Embracing the idyllic shades of a picturesque backdrop
Our color palette mirrors the serene landscapes and cerulean waters gracing the scenic enclaves of MagsPeak Mountain Resort. We use earth brown, ochre yellow, and ivory white as primary colors, accentuated with forest green and wood brown.
Detailed with the unbridled comfort of secluded spaces
Perched in the exclusive comforts and privacy of a secluded retreat, we took on the generous spacing and subtle transitions of Optima to convey a reserved mood that complements the calming symmetry and laid-back personality of Lato.
Drawing restorative beauty from nature’s simplicity
Nature is the essence of MagsPeak’s identity and we want it to become its recurring theme. Because of this, we iterated rustic motifs using the logo elements so people can still discern the simple yet peaceful sensibilities of nature.
Echoing the peaceful setting of a true sanctuary
We introduced a design that highlights the tranquility of nature’s panoramic views and the exclusivity of well-designed accommodations and amenities in helping people find clarity on their holistic pursuit of self-reflection and discovery.