Terranza Residences - Brand Strategy
Terranza Residences
Unveiling a landmark for the culturally refined
Challenge
With the concept of “Classic meets Contemporary”, we were tasked to design a brand that would intricately blend the modern comforts of a premier residential lifestyle district with the antiquity of Iloilo culture and heritage.
Client
Cebu Landmaster's, Inc.
Scope
Brand Strategy, Naming, Visual Identity, Verbal Identity, Collaterals
About the Brand
Terranza Residences is a premier residential development that fosters the preservation of Iloilo heritage through a culturally refined and sophisticated lifestyle. This towering centerpiece features timeless aesthetics as a legacy to a community rich in cultural appreciation.
Relive the culture. Revel in the sophistication. Reside in a timeless classic.
The tagline epitomizes Terranza Residences as an enclave where Ilonggos can relive their glorious past, revel in modern luxury and prestige, and reside in a place that resonates with their cultural roots.
Introducing modern comfort in classic contemporary architecture
Revisiting the concept of Ilonggo customary home, the logo is our modern iteration of the windowpane of Spanish ancestral houses, with a figure ground that resembles the letter “T” for Terranza Residences.
Steeped in the illustrious history of Iloilo’s crowning glory
Balancing the classic elegance of Century and the contemporary creativity of Avenir, we imbued the brand with the rural charm and authentic spirit of vintage Iloilo, as today’s heritage for the glorious and the proud.
Preserving the timeless details of a timeless tradition
We styled patterns and elements that preserve the artistic details of the capiz windows, stucco arches, balustrades, and ventanillas that define the exquisite architectural design of a traditional Bahay na Bato.
Curated with effortless elegance and exclusivity
We made use of warm and light undertones to create a refined and luxe atmosphere that is reminiscent of Iloilo’s natural splendor and idyllic scene— thoughtfully composed and beautifully preserved.
Experience landmark living at Terranza Residences
From the brand elements to the collaterals, we introduced a design that mirrors the novelties of well-designed living spaces to the traditional appeal, exclusivity, and prestige that the Most Loyal and Noble City is long endeared for.