NAKED CASHMERE - Luxury Shopify Plus Redesign

Avex partnered with NAKED CASHMERE to create a Shopify Plus experience that is not only user-friendly but also irresistibly attention-grabbing. Our approach leveraged the power of intuition and deep insights to shape a  luxurious brand encounter that sparks inspiration, strengthen relationships, and represent the brand’s unique value proposition. 

From delving into e-commerce discovery and envisioning the brand’s new Shopify Plus experience to swift design, prototyping, and deployment, our team embarked on redefining the concept of a transformative experience. One that seamlessly merges shopping, storytelling, utitlity, and personalization to usher in a new era of luxury retail.