User Persona

Meet Mia, an Instagram fashionista who left her traditional job to become a full-time fashion and lifestyle content creator. Known for her unique style featuring thrifted finds resold on Depop, she has built a devoted following.

Mia aims to amplify her influence with brand collaborations, particularly with Aritzia, Zara, and Reformation, drawn to their feminine, elegant, and ethical apparel. With a monthly shopping budget of $100 to $600, she enjoys the convenience of online shopping.