Hansen Air Homepage
Hansen Air Homepage Redesign
Proposed Design 2
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Above-the-fold simplifications of a texture-heavy and busy site. In this layout, pulling attraction of the sister services allows users to access any services on their homepage.
Establish Guidelines
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Step one in simplifying and unifying this site was to create guidelines for all pages to follow.
Fonts Chosen: Impact and Grand Hotel
Why Impact? Its thick strokes, compressed letterspacing, and minimal interior counterform are specifically aimed, as its name suggests, to "have an impact". Impact has a high x-height, reaching nearly three-quarters of the capital line.
Why Grand Hotel? Grand Hotel Pro finds its inspiration from the title screen of the 1937 film “Cafe Metropole” starring Tyrone Power. This condensed upright connecting script has a classic flair and weight to it that feels subtly tied to Holiday and bakery-themed designs, even though it can work outside that genre. Stylistic Alternates offer a non-swash set of Capitals, and a SmallCaps feature gives this upright script an exciting visual twist. Elegant, reserved, sophisticated, and yet festive all at once. Grand Hotel Pro is a style revival that still finds a strong visual appeal today.
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