City Index

My successful concept submission during City Index’s interview process. The challenge was to create a modern, user-friendly design that would encourage visitors to sign up for a trading account. To achieve this, I focused on structuring the information and identifying the most important content, while prioritising CTAs and making them focal elements and easily accessible.

The concept helped me secure a visual design position at City Index, where I worked on refining their brand for the months leading up to the platform's launch. The end result, viewable at cityindex.co.uk, reflects the company's personable, yet professional brand.