Salesloft Rebrand + Case Study
“If you can bottle the energy that lives in the Salesloft offices and infuse that into the brand, it would be a home run,” Salesloft posed.
Challenge accepted. 💪
As the #1 Sales Engagement solution in the market, Salesloft is beloved by its users, but the previous brand lacked energy and prominence. They needed a brand that would support their ambitions and embody a culture of authenticity and delight.
It was time for the world to immediately understand its distinction. In working alongside the Salesloft team, we tackled:
• Brand Strategy
• Verbal Identity
• Visual Identity
• Brand Support
• Web Design
It's been a few years since Salesloft launched their new brand and we couldn't be more thrilled to be cheering them on as they champion their brand from all angles. 🏆
Photography credit for this project goes out to the talented Lauren Jones. 👏
Check out the full case study: https://focuslab.agency/work/salesloft
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