Climbing App Identity

Cragger is a climbing guide book application. In the past, climbers would need to lug around large books to discover new climbs in an area. Cragger now allows you to discover new climbs all in the palm of your hand.

It was important that the identity gave a nod to the physical bookmark. The bookmark is also a strong symbol for this brand as you can "digitally bookmark" your dream climbs on the app.

crag: a steep or rugged cliff or rock face.