Client

The wellness company, who have long and deep experience in healthy lifestyle and holistic attitude (both physical and mental health) to humans.

Project: Rebranding

First stage: two different mood boards help to visualize the direction and target client

Key words of first mood board: experience form ancient healers, power from nature, recreation and quality time for yourself, guidance and personal attention. Visuals: elegant smooth lines, balanced shapes, soft fabrics and deep calming colors of nature.

The second mood board orientated to active life, adventures, goals, transformation, active involment and following inspirational leaders. In this case, visuals are bold and rough: colors active, positive and confident.