BeReal - User Persona UX UX/UI Design
User Persona Created from Competitive Analysis
User Persona Created from App Store Competitive Analysis Findings
Direct Quotes
"It’s so refreshing to see my friends share their not so Instagram-able parts of their days and strip away all of the unrealistic expectations social media has put on us all."
"There should be a limit to how late you can post."
"I think there should be, in addition to the “on-time 2 minute” window, an “hour or two total” late window and after that, no one can post. This would also limit the absurd amount of notifications the app sends out."
Notes
Regular social media creates a false reality of what our lives actually look like
BeReal is a good alternative for mental health
Provides a more realistic perspective of what your friends area actually doing on a daily basis and feels much more real
Unique idea
Can't doom scroll on BeReal
It’s hard to get addicted like other social media apps = good
Login features do have bugs