DNA-Selection

Take a look at the design project of the user experience of a genetic company in the B2B segment. One of the main tasks of the site is to visualize indicators and advantages of the breeds, which are one of the main factors in making purchase decisions and bring direct profit to the client.

The combination of laconic font, calm colors, animation and correct placement of accents creates a digital space that focuses on main things and does not create a cognitive load for the user. All this makes the client's interaction with the site convenient, informative and useful.