Zentra - Fluidity Wordmark
Zentra is men's clothing brand that draws inspiration from the intangible and the abstract, weaving a narrative that transcends the boundaries of conventional meaning.
I chose "fluidity" as a key brand attribute. To embody this concept, I made subtle modifications to the sans-serif typeface. Specifically, I introduced a wavy bowl to the letter 'a' and adjusted the crossbar of 'e' for a dynamic effect. Additionally, I added two distinctive bars to the letter 'Z' to draw attention and create a unique visual element.--I'd appreciate your thoughts on these design tweaks!