Visual rhetoric + Starbucks

In this project we experiment with visual rhetoric, applying it to advertising, specifically to advertising posters. We chose the Starbucks chain of coffee shops for this.

Using the synecdoche (one part shows the whole) and the hyperbaton (alteration of the natural order of an element), we design these two posters. We maintain the corporate colors of the brand and use its most representative elements to compose the design of the poster. We also reinforce the meaning of each rhetoric with two slogans that Starbucks has already used before.