Firm Web and Brand Re-Design

Financial Firm - Website and Brand Redesign

A firm brand identity and website design - a transformation from a podcast-centric platform to a comprehensive hub for fintech consulting. The old black and gold theme has been retired as has the the illustrative logo from this original site in favor of a modern, clean aesthetic that resonates with corporate finesse. Visit the new website here to see the evolution.

The new logo seamlessly integrates a hedgehog into the company's name, symbolizing the brand's astuteness and adaptability. We've adopted a formal blue and white color scheme, reflecting the trust and reliability inherent in finance and technology sectors. The logo incorporates a modern font that brings the innovation aspect of the firm to the forefront, while the site leverages Open Sans and Merriweather fonts to represent the financial brand with a sense of modern approach. The redesign is not just about looks; it’s a fully responsive site, ensuring a seamless experience on any device.

Beyond a fresh facade, we've expanded our reach - the new site now encompasses a broader spectrum of services, including consulting and development initiatives. This expansion is mirrored across all social media platforms, maintaining consistency in our brand experience. Dive into the new Hedgineer, where innovation meets reliability.

Redesign work by:

Christopher R McGuire

https://www.paguire.com

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Christopher R McGuire
Strategic UX/UI Leader Empowering Design & Development Teams
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