Art Style Documentation will help you understand the art style we want to follow. In the future and what we are working on currently. Full details on all the character's stories, maps, UI/UX style, and how we should perceive the whole art style in the future. Everything that is being drawn or designed is in 2048x1536 or greater and scaled-down later if needed. But not in small size so that the developer doesn't need to scale up the image.

Research & Material

Cooking MAX aims to have a colorful and entertaining simplistic 2.5D style. Even when the main characters portray real customer the player should feel that they are playing in their fantasy world building their restaurant's empire. It'll be portrayed with vibrant and happy colors. With the prominent use of Saturated Green, Red, and yellow. We want to make players feel that they are in a happy and entertaining place.

Target Audience of the game is 60% female aged around 13-35. The rest of them are 40% male with most of them aged around 18-40 and their interests are mostly Media & Entertainment plus animation fans. Some other shoppers, gamers, and

media enthusiasts. Lifestyle, hobbies, and pet lovers. Food & Dining fans. Our most premium players are from the United States.

So we have to focus on some of their culture too.

Our competitors are Cooking Madness, Cooking Craze, Cooking Fever, and Cooking City. But our players resemble those who also play Candy Crush, Homescapes, and Cooking Diary. If you are starting now, please play all of these games for at least 2 hours to better understand what we want to achieve in the future. Search any store on your phone and you'll find the games easily.

Content Rating: 3+ The game and its screenshots shouldn't contain beer, anything about smoking, or things that violate our content rating. None of them should contain words and phrases or emphasize anything like that.

For example one of our screenshots and characters contained beer and smoke and the app got rejected.

Movies for Art Reference

Cook Up a Storm Available on Youtube is a movie about Chinese cuisines and foods and how they cook different things plus the environment of where they like to eat and all of those things. Plus a really exciting movie

to watch.

The hundred-foot Journey is a movie about Indian foods with a British mix and really fun to watch too. Also how to manage a restaurant and work with different

people. A fun to watch Moview.

The Croods 2 has lots and lots of inspiration for different characters and foods and how we can develop pets with

foods in the game.

Burnt (Netflix) to understand how crazy some people are about being a chef and making delicious and beautiful food. Plus a really exciting movie to watch. Also learn something about French and American cuisines.

Cloudy with a Chance of Meatballs series is a must to watch to better understand how to represent food in a fun and interesting way.

Games for Art Reference

Cooking Madness is a 2D simulation game. Our core idea is something like Cooking Madness. The characters and core gameplay is inspired from them.

Cooking Fever A little different style of gameplay but overall the characters and food plus the style is matching with what we are doing.

Cooking Craze If you want to go one step crazy about Cooking game this is the best one. The most exciting and best for mid core to hardcore mobile gamers. For levels and events most of the inspiration are from Cooking Craze

Cooking City is unique in a way for the map design but we have similar core gameplay we want to achieve.

Game Characters

The main characters are customers and MAX himself. MAX helps and guides the player for now, later on, we'll add a story where MAX is a passionate chef who comes to New York and builds his city but for now, we are keeping him just like a guide, helping the player understand different things. Below are the stories of each one and what they like. And this is the main design style we'll follow for our future characters in games. Fun 2.5D cartoonish style with details but still cartoonish enough to give a sense of a fantasy world

with complimentary colors.

SARAH is a tennis player working really hard to make her way to the top and play for her country on an international level.

MIKE is working in an accountant firm nearby as an accountant and comes to our restaurant for lunch he is good at Math.

JAMES runs a flower shop nearby and he loves food as you can see. Especially steaks and burgers.

SAM is a college student and the topper who works really hard and loves our specially-made smoothies and burgers.

ANNA is a Tiktoker working part-time as a model with hundreds of followers on Instagram. She really loves mid cook steak.

MIA loves music and currently studying in Music school and really passionate about making music. She likes our breakfast items.

UI UX & Research

UI/UX is used to make players think less and do more as the human brain can’t remember many things at a time. We can remind every step and guide the player with visual cues and colors.

So for example every time we want the player to take action which is really important we’ll use the green button with the size of the play button. But make it so rare that every time it’s shown the user must take an action. Don’t repeat it every single time. So play button, resume, upgrade, and buy the offers buttons should be the same.

The same goes for the red button when we want the player not to take action and it’s like an alert sign of not doing that action also make it rare so that the mind thinks before taking any action because it’ll not be repeated and every time the player chose to do so, it loses energy or close and important offer. Like close, exit level discard special offers, or exit the game.

Button settings: Stroke: 2 Color: #FFFF Width-Height ratio: 3:1 Shadow details: 3 points Font: Roboto Bold Text size: 12 white space: 5 pts Offer design settings: Call to action button color: font: Text size, text color: Level Screen UI Settings: Font: font-size: shadow: stroke: spacing: ur text here...

Restaurants / Tables

Table - Restaurant

Table is the restaurant where the player cooks which changes every 15-40 levels. Each table has items that the player can cook and serve. Each item has a main ingredient and toppings plus an extra ingredient to serve. Like in the Steak table, we have Steaks and salads plus sauce so the steak is the main and salad plus sauce are the side ingredients to serve with.

Each time the player progresses the table items and its layout change for a new experience. There are 3 different layers here, one with items, another with the base table design, and then the background. The customers and order boxes are the same for each level.

The background must be detailed and full of things relating to the restaurant overall feels like if this is a steak restaurant the whole restaurant background should feel like we are in a steak restaurant. Colors should be complimentary as much as possible. Each element will be exported in PNG8 for low size best resolution and the clickable contents should be within 2048x1536 resolution not greater or less. No extra space around any PNG should be as close as possible to avoid unintentional touch during gameplay. The UX of each item placed should be considered from the competitor games or discussed with a game designer or project lead for a better understanding of placing the items and creating the look.

The overall size for designing a restaurant is 2700x1536 the table part is adjustable and the rest of the area is either cropped or adjusted to notch or wide screens automatically. Width can be expanded up to 2850 because some smartphones have extra wide screens. But not interactable. Interactable items can only be within 2048x1536 the rest of the area will be covered extra wide.

Restaurants / Tables

The game environment is designed to be welcoming,

vibrant and elements for the specific city.

So in New York, it's famous for the nightlife and buildings, steaks burgers and breakfast that's why we have the nightlife, the map needs lots and lots of improvement with characters and animation elements plus details of why it's

For Paris, the famous city style with clean grassy paths and

vibrant color homes. For Tokyo the Chinese element that mixes up with

Japanese and those beautiful flowers. So we have to make the players feel in that city like they are working there and serving this specific community. With the happy elements and what excites people to be there should be in the environment and map. Plus considering our young audience we need details and colors that attract with a complimentary color palette and lights with beautiful

sign boards with colorful lights like cafe names in acrylics.

More details will be added in the future...

Last updated on 09 Nov 2023