Main logo

Fit4Box is an ecommerce focused on selling Crossfit gear.

As they resell other brands, the box where they send the products is the physical touchpoint with clients.

So the brand icon was developed around the simple idea of a box.

Icon

The brand need adaptability. We created this simple contraption of the main logo.

We call this icon, the FAB(ulous).

Colors and fonts

We created a full brand guideline for the Fit4Box brand.

Here we're showing just a quick glance at Color Ratio and fonts.