Garden of Life Logo Illustrated by Steven Noble

Think, Inc. commissioned Steven Noble to illustrate a logo for their line of organic nutritional products. The woodcut illustration style, which strongly correlates to that "organic handscrafted" (from the earth) message, has been extremely succesfull in their worldwide branding. The farmer planting the seeds directly into the earth, which directly results in an abundance of organically grown fruits and vegetables, tells a simple but succinct story.