Junya Cosmetics™ Branding
The project was done in a course called Fundamentals of Graphic Design and was taught at Jönköping University by Martin Lindh.
CREATIVE. BRIEF
Part One: Logotype
Come Up With A Brand Name And Create A Logotype For One Of The Companies Presented Further Down On This Page.
You Should Hand In Your Logotype In Vector Format As Four Separate Illustrator EPS-Files. One For Each Colour Reference: CMYK, RGB, Pantone And B/W.
Part Two: Visual Identity Style Guide
Create A Visual Identity/Style Guide For Your Selected Company. The Style Guide Should Be Done As 12 Pages With The Following Content:
Cover Page
Spread 1 (Page 2-3): Table Of Contents
Spread 2 (Page 4-5): Presentation Of The Company This Spread Should Have A Running Text And Some Images. This Spread Can Be Considered A Follow Up To The Assignment "Your First Layout", And I Want To See How Well You Handle Typography And Core Layout Concepts. Create A Text Of Your Own, You Should Not Use The Description From The Brief. It's Ok To Come Up With "Facts" Of Your Own.
Spread 3 (Page 6-7): Presentation Of The Company Logo + Logo Usage Guidelines
Spread 4 (Page 8-9): Presentation Of The Company Typography, Brand Colours And Other Graphic Elements (Such As Patterns And Textures)
Spread 5 (Page 10-11): A Mood Board Displaying The Intended Style Of Photos And Other Visuals For The Brand (It’s Ok To Use Stockphotos For This Part)
Back Cover (Use For Whatever You Find Most Suitable ;)
Optional: Mock-Ups Of The Companies Products/Packages (If You Work In A Group Of Three, This Part Is Mandatory)
COMPANY BRIEF
Two Cousins From The Suburbs Of Southern Stockholm Have Combined Their Love For High-End Quality Cosmetics And Sustainable Living Into A Line Products With An Intended Launch Unto The Market In 2023. The Product Line Will Eventually Contain Everything From Quality Skin Care Products To High Fashion Make-Up And Make-Up Tools. First They Need Help With Coming Up With A Solid Brand Name, A Logotype And A Visual Identity For The Company. This Is A High-End Products In A Fairly High Price Range, And The Visual Identity Needs To Reflect That.
