Vision For The Powerhouse Brand - Logo
On September 3, 2022, a devastating fire consumed Power House, a beloved electrical appliances and parts outlet in Newcastle.
Fast forward one year, and the brand has emerged from the ashes, fully restored. When John Jones, the brand's founder, approached me to help with the shopfront branding, I seized the opportunity to lead the project towards establishing Power House's new visual identity. This marked the birth of the fresh vision for the Power House brand. View the full project here https://www.behance.net/.../Vision-for-The-Power-House-Brand
A Logo to Encapsulate the Brand's Essence: The new design features a well-proportioned house shape with a lightning bolt symbol, paired with the wordmark "POWER HOUSE" in the primary typeface Buffalo.
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